Business Development

Your Next Customer Is Out There. Let's Find Them.

Maxwon helps businesses identify potential customers, reach decision-makers and create qualified sales opportunities.

Business development meeting
Outsourced prospecting support

Build Pipeline Without Building an Entire Prospecting Team.

Finding customers takes consistent research, outreach and follow-up. Maxwon can support the front end of that process so your sales team can focus more time on presentations, proposals, negotiation and closing.

What We Do

  • Target-market research
  • Prospect identification
  • Decision-maker research
  • Outbound prospecting
  • Lead qualification
  • Appointment setting
  • Follow-up and pipeline support
The workflow

From Target Market to Qualified Conversation.

1

Define

Clarify product, ideal customer, market and buying profile.

2

Research

Identify businesses that match the agreed target profile.

3

Connect

Reach appropriate owners, managers, buyers or other decision-makers.

4

Qualify

Determine whether genuine need, timing or potential exists.

5

Meet

Coordinate a conversation when a qualified prospect wants to learn more.

Example campaign

Commercial Gym Equipment Manufacturer

A manufacturer can have an excellent product and still need a better path to commercial buyers.

Maxwon can help identify gyms, hotels, apartment communities, universities, rehabilitation facilities, developers, corporate fitness facilities and other relevant prospects.

We then work to identify appropriate decision-makers, start the conversation and determine whether there is a real opportunity.

The manufacturer stays focused on product, technical discussion, quotation and closing. Maxwon helps create the opportunities.
Commercial fitness equipment
Support your existing sales team

We Don't Need to Replace Your Salespeople.

If you already have experienced salespeople, Maxwon can help fill the beginning of the pipeline so they spend more time in valuable sales conversations.

Research

Build focused target-company lists.

Identify

Find relevant decision-makers.

Outreach

Start appropriate initial conversations.

Follow Up

Keep future opportunities from disappearing.

You have something worth selling

Let's Put It in Front of More Potential Buyers.

Tell us what you sell and who your ideal customer is.

Discuss My Target Market →